E-Business Strategy & Management of IPMART

Introduction Founded in 2001 as I Phone Network, as a premier supplier of various phone service devices, repairing tools, and spare parts. In 2003, I Phone Network decided to expand its product range with emerging retailing trends worldwide; as a result, they started factory in Zhuhai, China, after that ip-mart branch in Shenzhen, China at year 2004. As a result, their current electronic retail store includes of different range of product categories such as arts and crafts, perfumes, computers and electronics, watches and, customized stationeries and gifts. This reason influence to transfer of I-Phone Network to IPmart Network Sdn Bhd,. With all these in, company sales volume has dramatically increased between year 2004 and 2005. as a result, company managed to continue to expand strong